Of the 15 most visited merchant sites in France, 10 are marketplaces. And for many, the marketplace is the natural evolution of e-commerce. But what are the main differences between these platforms? Answers from our Marketplace Insights experts.
What are the strengths and weaknesses of today's procurement strategies? What are the priorities and objectives for successful procurement? What solutions are currently available on the market? Find out in our interview!
If we had to name one example among the marketplace pioneers, it would perhaps be ManoMano. As soon as we write these lines, ten other cases come to mind - Gifi in France and Dott in Portugal, among others...
There’s been a real shift this year: the volume of online retail in B2B has exceeded that of B2C (Gartner). And this trend is likely to intensify thanks to marketplaces, which represent the best driver of sales among professionals:
The entire e-commerce is migrating towards marketplace solutions. To date, if we look at the ranking of online sales sites in France, we see that it is almost entirely composed of marketplaces. At the end of 2019, Fevad, which establishes its top 10 according to the number of unique monthly visitors, cited Amazon, Cdiscount, Booking, Fnac, Veepee, Vinted...
The question is deliberately provocative, but it was burning our tongues! In 2021 and especially after the "Covid year" spent confined behind our screens, if we draw a column in favor of marketplaces on the left and a column in favor of merchant sites on the right ... it becomes really difficult to add lines in the second.
Let's compare the marketplace to a virtual shopping mall. As the operator of the site, you are faced with the same challenges as real estate companies: how to attract the most prestigious brands to your site?
IZBERG, the French company that offers the only modular and customizable end-to-end marketplace for products and services, is proud to announce today its collaboration with Alstom, a world leader in transportation systems.